About Priori Skin Care

The business model of Lewis and his business partner, Joseph C. DiNardo, also a master two
(known to some as “the Joe’s) invest years of scientific research, coupled with large amounts
of R&D dollars, to bring new anti-aging technologies to the marketplace. These top anti-aging
technologies, both pharmaceutically and medically endorsed, have been presented at the
largest dermatology meetings in the world and in world renown peer reviewed medical journals.

PRIORI® is the industry technology leader; developed by scientists (not doctors),
considered as The Anti-Aging Authorities, the same scientists that brought you AHA in 1983,
Idebenone in 2004 and CoffeeBerry® in 2008.

PRIORI® delivers the most advanced science and therefore the best anti-aging results based
on proprietary patented technologies that are simply not available through any other
professional skincare brand.

PRIORI® comes from the Latin phrase “a priori ” meaning from cause to effect. The name
superbly describes our theory on the proper treatment of skin aging – from its source thereby
delivering the best effect. In addition PRIORI® should be your PRIORITY when it comes to
skincare therapy.
PRIORI® The Anti-Aging Authority
Discover the Science of Skin Transformation
You may not realize it, but you’re involved, perhaps deeply,
with Joe (Joseph A. Lewis II), even though you may have
never met him! Just have a look in your bathroom vanity
hydroxy acid (AHA),Idebenone, or CoffeeBerry, you’re likely
and introduced these ingredients for some of the skin care
industries’ most innovative breakthrough anti-aging products—
m.d formulations®, MD Forte®, Prevage®, and many more.
That’s why in the beauty industry, he’s not just a chemist, he’s
a pioneer of cosmeceuticals. Lewis is a classic overachieving
entrepreneur with more than 30 years’ experience as a skin-
care and pharmaceutical product formulator. That he’s the
beauty industries’ best kept secret, and not a brand name like
many dermatologists, has less to do with modesty than with
his quest for new anti-aging solutions: finding new anti-aging
skincare ingredients, often from academic labs completely
unrelated to the cosmetic industry, and bringing them into skin-
care’s big time. Lewis has made a business out of backing big
brand anti-aging skincare products and now he is applying
some of that same science to his own exclusive professional
skincare brand—PRIORI®.
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A Little Touch of Heaven
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